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I’m Destiny Best

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UX Researcher

producing actionable insights & metrics





As a user researcher, analyst, and strategist I provide key services to help project managers and stakeholders meet audience needs and reach targets.


I use a variety of methodologies to research users and measure usability


I present business owners with actionable reports and deliverables


I coach, support, and champion the integration of UX practices and awareness


Guidelines for Responsive Web Templates

Guidelines for Responsive Web Templates

I collaborated with UX team members and a partner vendor to produce responsive web guidelines for

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Employee Website Transformation Case Study

Transformation of Employee Website

As the web project lead for UNS Energy utilities in Arizona, I was tasked with leading the effort to find a new platform solution for the employee website.

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Customer Website Transformation Case Study

Transformation of Customer-Facing Website

I led the transformation of the customer experience for (Tucson Electric Power) and (UNS Energy Services).

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Con-way logo

UX Researcher

Provided user experience research and usability metrics for enterprise applications

Intel logo
2014 to 2015

UX Analyst

Provide user experience guidelines for, support UX team with wireframes, userflows, and analysis

UNS Energy logo
2010 to 2014
UNS Energy

Web Project Lead

Managed web digital channels for Tucson Electric Power and UNS Energy Services

Ridgetop Group logo
2008 to 2010
Ridgetop Group

Content Strategist

Produced new website targeting established government audience and new commercial clients


Kent State University logo
Graduated 2015

Master of Science

Information Architecture and Knowledge Management

Concentration in User Experience Design including usability analysis and user research

University of Arizona logo
Graduated 2006

Bachelor of Arts

Creative Writing | Visual Arts

Concentrations in poetry and illustration